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The full journey

From the start to day 20. Every episode, milestone and lesson of the challenge, in order.

Day 20
Business

RD$66,552 collected while we were busy with other things

What mattered wasn't the number, but that KASSO collected without us being there. That's what I'm trying to build: something that keeps creating value without needing me every second.

Day 20
Experiments

I gave my AI agent access to my Instagram

I asked it for a full analysis of my last 30 days: real data, patterns and what to repeat.

Day 19
Business

From 5 to over 100 conversations

Two weeks ago we reviewed almost every bot conversation. Today it handles over 100 a day and only a few need our intervention.

Day 18
Lessons

It has never been easier to start

AI, the internet, free knowledge and tools that used to require whole teams. Building a business is still hard, but the barriers to start are lower than ever.

Day 17
Lessons

Validating that someone wants to buy it

With KASSO we did it the other way around: find the problem, find people willing to pay, and only then build.

Day 16
Business

We bet before we win

KASSO hasn't generated its first peso yet and we just hired our first employee. We're not profitable yet, but we're betting this is going to work.

Day 15
Lessons

Don't build yet

The best validation is someone being willing to pay. We got our first two customers before writing a single line of code.

Day 14
Business

Value for two customers first, growth later

KASSO has only two customers and our priority isn't getting twenty more, but creating a lot of value for those two.

Day 13
Personal

More money, yes. More time, no.

One of the reasons we moved back from Sweden to the DR was to get hours back. If I want to build something without sacrificing my family, every hour I can recover matters.

Day 12
Personal

Grow toward what?

My job was never the problem; my goal changed. Now I want to reach the point where working is a choice, not a necessity. That's where all this started.

Day 11
Lessons

Today's result reflects what you did a while ago

With your body, your money or a business, you often do the work today and don't see the result until much later. The problem is quitting because you don't see anything yet.

Day 10
Lessons

Working more isn't the same as more freedom

I've already tried having 3 and 4 jobs at once. Now I'm not trying to create another job, but to build income that depends less and less on my time.

Day 9
Lessons

Don't wait to have more time

Start with the time you already have: move forward with what you've got, even if some days it's not much.

Day 8
Lessons

The idea comes from the problem

Instead of asking what you can create or sell, start by looking for problems you or someone close to you often has.

Day 7
Build in public

If I stop working, I stop getting paid

I already know how to make money outside my job. Now I want to build income that doesn't depend directly on my time: the goal is to take back control of my time.

Day 6
Personal

You can have it all, just not all at once

I cancelled two races I'd already paid for. I'm not giving up training: this stage has other priorities — my family, my job and building this.

Day 5
Business

5 real customers. 5 minutes. First payment.

KASSO's first real test: 1 payment and 3 payment promises from the first 5 customers. Too small a sample to celebrate yet, but it's promising.

Day 4
Personal

Stop having to work

For me, the goal is that working is a choice, not a necessity.

Day 3
Personal

4 years trying. I haven't made it yet.

I've made money with some ideas and others didn't work, but none has yet reached sustainable income that depends less and less on my time.

Day 2
Other

From vibe coding to real products

Building an app with AI is easy; turning it into a real product is something else. Today I'm working with @equalityai on Citizen Developers to teach exactly that.

Kickoff
Build in public

What would you build if you only had one hour a day?

I have a full-time job, a family and a life I don't want to sacrifice. The challenge: at least one hour a day to build until I replace my salary. I'll share the numbers, what works and what doesn't.

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